REVIEW: RISE OF THE PLANET OF THE APES
In an era where reboots/sequels/prequels/remakes/reimaginings are released in abundance, it’s hard to look beyond the copious amounts of unimaginative efforts that filter through Hollywood year in year out. More often than not, these franchise extensions are heavily promoted, marketed and packaged in a way that dupes an unsuspecting public into thinking that this instalment will improve on its predecessors. Sadly they don’t. In fact, such cash-ins turn out to be the ugly duckling of the collective; something that fails to satisfy as a film, let alone meet any expectations.
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